Lizzie Davidson

Lizzie has over a decade of experience in brand, digital and content strategy, copywriting and content creation. She’s worked with Brand USA, Expedia, The Illinois Office of Tourism, City Gallery Wellington, Christchurch Art Gallery, the Govett Brewster, Wairarapa Wine Country, ChristchurchNZ, Ngāi Tahu Property and Destination Queenstown.

Digital Campaign • 31st May 2020

Nature’s Cathedral

Queenstown is New Zealand’s ultimate wedding destination. So when Covid 19 closed the borders they invited Kiwi couples to experience the four season wedding destination for themselves. Research, interviews, website copy, campaign positioning lines and content strategy.

Content Strategy • 20th May 2020

Choose Secondhand First

Nothing New is your little black book of op shops, vintage stores, and second-hand boutiques in Aotearoa. Content and brand strategy. Brand story. Website content. App coming soon.

website content • 5th May 2020

Jo Grams Real Estate

Website content for a real estate agent with integrity, class, and chutzpah. Whether you’re looking for a new home, or selling your house, you need someone on your team. Someone who will go above and beyond to exceed your expectations. That someone is Jo.

Content Marketing • 19th March 2020

Adventure Festival articles 2020

A series of articles written for Queenstown's Mountain Scene newspaper. These tell the story of how Queenstown became the home of adventure, introducing Queenstown's new brand positioning to the local community. These articles also supported promotion of the first Queenstown Adventure Festival (cancelled due to Covid).

website content • 1st February 2020

How to Crowdfund with Boosted

A series of crowdfunding how to guides to help artists learn how to crowdfund, grow their giving community, and successfully raise money for their art projects. Written for Boosted as part of their content marketing toolkit.

Digital Campaign • 1st December 2019

It's your Gallery, It's your Party!

Marketing and communications strategy and key messaging for the Govett-Brewster's 50th anniversary in collaboration with Brown Bread and Kin. The summer holidays may be done, but the fun isn’t over in New Plymouth. We’re breaking out of the Gallery, taking over the street, and bringing out the art with a summer street party to celebrate 50 years of Govett-Brewster!

Digital Campaign • 1st November 2019

An interview with Yvonne Todd

Every year the Arts Foundation recognises at least ten exceptional artists with a $25,000 award and shares their story with New Zealand in a digital campaign. In 2019 I interviewed Laureate Yvonne Todd, about her journey as a photographer.

website content • 1st September 2019

Backing Artists

In 2019 I was part of the team who reimagined the Arts Foundation's website. This significant project included copywrriitng, content creation, and content strategy.

Article • 1st January 2019

It's Roadtrip Time!

Article for Latitude North Canterbury. Part of a content marketing campaign promoting North Canterbury Wine Region and the 2019 North Canterbury Wine & Food Festival.

Brochure • 8th November 2018

A New Vision

It’s time to think about art in our city in a whole new way. Christchurch Art Gallery Te Puna o Waiwhetū is a catalyst for ambitious creativity in Christchurch, collaborating with artists, and extending the Gallery’s influence beyond its walls.

website content • 1st July 2017

Amazing Illinois

Created content strategy and content for EnjoyIllinois.com. Site won the 2017 Mercury Gold Award, Outstanding Travel Website and was a 2017 Best Awards Finalist.

website content • 1st May 2017

Queenstown New Zealand | Official Tourism Website

Created content strategy and visitor personas for this destination marketing website.